FASHION EVENT DOTEK 2025: A Prologue to a new fashion era in Zlín
On March 22, 2025, the city of Zlín will host the 13th edition of Fashion Event Dotek, a student-led non-profit project of the Faculty of Multimedia Communications at Tomas Bata University in Zlín. This unique event merges emerging fashion talent with charitable causes, and this year’s theme, "Prologue", symbolizes a fresh start and the beginning of a new chapter in the fashion world.
"A prologue is the opening chapter of a story. It offers the first hints, revealing fragments of atmosphere, events, and emotions yet to unfold," explains Rozálie Zervanová, the event’s art director. The theme builds upon previous editions—Roots (2022), Identity (2023), and Metamorphosis (2024)—which were led by project manager Ester Hložková, Veronika Poláková and their team. In 2025, a new leadership team, headed by Karin Dugasová, brings a fresh perspective to the event.
A Full-Day Celebration of Creativity and Innovation
The event will take place in the industrial space of Building 75 at the Svit complex in Zlín, chosen for its reflection of the city’s rich heritage and connection to Tomáš Baťa. The full-day program will include:
Morning Educational Workshops:
Bringing together industry professionals, the workshops will provide valuable insights into various creative fields:
10:00 - 11:30: PR & Marketing with Olga Burešová – A deep dive into effective PR and marketing communication, enriched with inspiring real-life case studies.
11:00 - 12:30: Photography with Kuba Zeman – Exploring creative collaborations, personal visual style development, and the creative process.
12:00 - 13:30: Fashion Production with Monina Nevrlá – A behind-the-scenes look at running a modeling agency and fashion production.
Evening Fashion Show & Charity Auction
17:00 – Doors Open & Silent Auction Begins
18:30 – Fashion Show featuring 9 collections by 12 emerging Czech designers
All proceeds will be donated to the Alliance of Women with Breast Cancer, o.p.s., an organization supporting over 40 patient groups. Over the past seven years, Dotek has raised a total of CZK 333,709 for three different non-profits.
Afterparty: A Celebration of Emerging Music Artists
The night will continue with a carefully curated lineup of Czech electronic and alternative music artists:
21:00 - 22:00 – COUNT
22:00 - 23:00 – SONJA
23:00 - 01:00 – KEWU
01:00 - 03:00 – MÁÚCTA
For more information and ticket reservations, visit the official website.
Join us for a night of creativity, innovation, and purpose—be part of Fashion Event Dotek 2025!
